Global growth market for supplements

Global growth market for supplements

One of the reasons why the Beyuna concept is successful is because the high-quality supplements are part of the fastest growing market: the health and wellness industry. In this article we share insights from the Vitamin Supplements Market Size and Share report on the global vitamin supplements market size and the causes of this enormous growth.


The global nutritional supplements market size was estimated at US$51.90 billion in 2023. A compound annual growth rate (CAGR) of 7.3% is expected between 2023 and 2030. This amounts to a forecast of as much as US$84.95 billion in 2030.


Awareness and preventive healthcare

One of the reasons for the growth of this market is the increasing awareness among consumers about health, nutrition and wellness. There is a growing preference for healthy food and products that contain minimal synthetic substances. Consumers are willing to pay a premium price for products with better nutritional value. Thanks to the 'prevention is better than cure' mentality, nutritional supplements are increasingly seen as crucial for supporting a healthy lifestyle.

Marketing and the influence of media

In recent years, many products containing organic and natural ingredients have been launched by both large and small companies. This has increased interest in vitamin supplements. In addition, the use of attractive packaging methods has led to increased consumer awareness and therefore increased spending on such supplements. Both online and offline media have promoted the acceptance of vitamin supplements, thereby strongly influencing consumer purchasing behavior.

Business opportunity

The growing market for nutritional supplements offers many opportunities, especially natural nutritional supplements without synthetic additives, fillers or coloring agents. This makes it even more attractive to start your own Beyuna business. Beyuna pays back 55% of sales to its distributors, this way you can immediately benefit from this lucrative market.

Source: Vitamin Supplements Market Report